In this age, when the world is growing day and night, competition is increasing every minute, it is very difficult to keep your business on the highest stage. The eCommerce business, in particular, is being hit the hardest. Online business is growing very fast. Studies have shown that worldwide eCommerce retail was 4.28 trillion US dollars in 2020 and expected to increase up to 5.4 trillion US dollars in 2022. So, it has become very challenging to be competitive. Everyone is making online stores for selling their products worldwide; as a result, more eCommerce websites are popping up each day.
Therefore, to be a quality provider is not enough to maintain your business. Here, the need is to present your services in a well-defined manner. You need to convince your customer to use your services. It is possible only in one situation if you provide a well-defined, organized, and convincing product description that sells. Quality is a factor only in one situation when you have a proper customer, which could be obtained by writing an eye-catching product description.
How to write a product description that sells?
When you know the importance of product description, you should avoid sabotaging your eCommerce business by providing a lousy product description. The following factors should be kept in mind to write effective product descriptions to grow sales.
Hit Pain Points:
Target your typical customers and mention pain points. Pain points are the most effective factors which convince the customer to use a particular service. The selection of pain points depends upon the selection of the ideal customer. For example, if your ideal customers are local people, then the budget could be a great pain point. In the same way, you can choose different pain points as per need like lifestyle, objections, demographics, etc.
Mention Features and Benefits:
Mentioning features of your service is great but mention the benefits as well. Features are important in increasing sales, but it will be amazing if you convert the features into benefits. Because you have already targeted your customer, they will surely be well aware of the product’s features they are searching for. In that case, to attract customers, you need to convert the features into benefits. You can write benefits just below the related feature. Benefits will convince the viewer to use your service and will add creativity and knowledge about your service.
Attractive presentation is one of the most important factors which attract the customers at first sight. The use of a suitable template with an attractive colour scheme grows sales. Keep in view the following points to present more attractive description:-
- Use Bullet Points
- Keep Short
- Use Sensual words
- Large Fonts to increase Readability
When you have done everything, have mentioned all the aspects, customer review affects the customer the most. Customer reviews let the user feel safe and useful. Reviews add a type of confidence to purchase your service because they feel healthy. Because reviews add credibility and develop trust, many eCommerce sellers use only reviews to increase their sales. No doubt reviews support selling, but a description is also an important factor. Moreover, it is a description that helps to SEO the product.
The use of images and videos helps the customer to select the right product. The addition of media is an important factor in the product description to convert the visitor into a customer. It should be inevitable to add an image or video in writing a product description.
Add SEO (Search Engine Optimization) Keywords:
Now you have almost done, but your product page is incomplete without Search Engine Optimization. Many brands spend a lot of money on the monetization of their products. Sometimes it is impossible to monetize your product for different reasons, but there is an alternative of monetization and is more impressive than monetization. Write a description from the perspective of search engine optimization to get fully organic traffic. SEO is more impressive than monetization. You don’t need to spend any wealth on monetizing your product. SEO lets your product rank on the first page of Google.