Entrepreneurship By Guy Kawasaki Course

Learn from an entrepreneur and investor how to launch a company with confidence and avoid common pitfalls

Last updated 2022-01-10 | 4.5

- An overview of the key aspects of entrepreneurship
- The most important do’s and dont’s of an entrepreneur
- Anecdotal advice based on real world examples

What you'll learn

An overview of the key aspects of entrepreneurship
The most important do’s and dont’s of an entrepreneur
Anecdotal advice based on real world examples
The critique of a live pitch by an aspiring entrepreneur
An FAQ section where Guy answers questions asked by his social media audience
This course is not going to do the work for you but you’ll get the clarity and confidence to do the work yourself
This course is not for people who aren't looking to be decision makers in their company

* Requirements

* A passion for entrepreneurship and a willingness to start.


The hardest part of starting your own business is taking the first step. This course is designed for budding entrepreneurs of all backgrounds and experience levels. If you're even remotely interested in becoming an entrepreneur or starting your own business, you can't afford to miss out on Guy's 30 years of hard-earned wisdom.

Discover How to Build a Business and a Brand Identity that Wows Investors and Attracts a Devoted Following

·Master the essential steps for creating your own company.

·View your startup through the eyes of marketing evangelist Guy Kawasaki.

·Improve the efficiency of your business plan by learning what steps to avoid.

·Experience a live pitch by an entrepreneur and hear uncensored feedback.

Develop a Versatile Approach to the Startup Process from a True Innovator who’s been both an Entrepreneur and an Investor

In this course, you’ll not only learn the essential principles of starting your own business, you’ll also benefit from the course instructor Guy Kawasaki’s 30+ years of experience working as an entrepreneur, advisor, and investor.

Guy understands the entrepreneur’s point of view and the investor’s point of view, and he will help you to see your business from both sides of the table. When you take this course, you will receive privileged access to Guy’s unique anecdotal advice about his experiences working for technology giants like Apple and Google, and his role in creating several innovative Silicon Valley startups.

Contents and Overview

Whether you already have a detailed business plan or just a great idea that you’re passionate about, you’ll find value in the way this course breaks down the various concepts of entrepreneurship in an easy and accessible manner with plenty of real-world examples, tips and tricks, and wisdom from a seasoned entrepreneur.

·Entrepreneurship from A to Z: Starting with Launching and Pitching, moving on to Fundraising and Team Building, and concluding with Marketing and Evangelizing, this course will take you through each step necessary to start your own business.

·Interactive Exercises: You’ll watch as an entrepreneur just like yourself pitches his company to a potential investor and then hears Guy’s uncensored feedback.

·Answers to FAQs: Guy will answer several commonly asked questions that have been posted on his social media pages, including “When do you know when you have a winning idea?” and “How do you stay positive during the lows and stay calm during the highs?”

After completing this course, you will understand a range of time-tested strategies and have gained practical advice that takes you further along the journey from having an idea to being a full-fledged entrepreneur. You will gain the clarity and confidence needed to create a lasting, influential company.

Who this course is for:

  • Budding entrepreneurs of all backgrounds and experience levels

Course content

8 sections • 56 lectures

Ask Simple Questions Preview 02:19

Ideas and Prototyping Preview 05:32

Making a mantra Preview 02:06

Exercise: What is your mantra? Preview 1 page

Business models Preview 09:17

Telling a story Preview 03:13

Positioning your product Preview 03:00

Exercise: Craft your positioning Preview 1 page

Adoption vs. scaling Preview 04:40

Crossing the chasm Preview 07:10

Incubation Preview 01:53

Common mistakes Entrepreneurs make Preview 04:45

How to forecast Preview 03:51

Conclusion Preview 01:41

Supplementary material Preview 00:13

The why and how of a pitch Preview 01:49

Exercise: What does your startup do? Preview 1 page

Basics of a pitch Preview 09:30

Exercise: Do the math Preview 1 page

My ideal pitch Preview 02:09

Exercise: Videotape yourself Preview 1 page

Things that can go wrong Preview 05:24

Things to avoid doing in a pitch Preview 05:15

Feedback on a live pitch Preview 15:13

Supplemental material Preview 00:13

Types of funding Preview 08:07

Finding investors Preview 04:57

Rounds of financing Preview 03:34

Emailing investors Preview 05:01

Supplemental material Preview 00:13

Good tactics for building a team Preview 07:25

What to look for in a team Preview 04:01

How do you ensure there is a good fit? Preview 04:07

Checking for references Preview 02:14

Getting candidates to join Preview 08:38

Supplementary material Preview 00:13

Planning your Social Media Strategy Preview 03:40

Deciding which Platforms to Use Preview 06:37

Creating your Company Profile Page Preview 03:05

Getting your First Followers Preview 09:19

Repeating your Tweets & Posts Preview 05:38

Using images in your Posts Preview 08:40

Responding to Comments Preview 02:41

Apple, Airbnb, Virgin America, Uber and Guy's Profile Pages Preview 07:36

Supplementary Materials Preview 00:30

Please click the "download" button at the upper right side of your screen to download the files

Introduction to evangelism Preview 05:05

Building a human brand Preview 03:11

The 2 keys to shmoozing Preview 01:55

Making customers your evangelists Preview 05:11

Building communities around your product Preview 02:30

Supplementary Materials Preview 00:13

FAQ Preview 21:35

The Art of the Start Book Preview 00:54

Art of the Start 2.0 link Preview 1 page

Change the World Preview 00:50